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Discover Social Media for Dentists!


How can Dentists use Social Media to Their Advantage?

There are lots of ways to use Social Media to help you connect with your existing and future clients!

Social Media for Dentists

By Jason Lipscomb


Discover diverse ways to empower your practice by taking part in today’s social media outlets. Jason Lipscomb explains how getting involved in sites like Facebook, Twitter, and LinkedIn can bring the visibility you need to increase your patient base.

The world of Dentistry has definitely changed over the past several years.

It is no longer a business where you can put up a sign and expect to have hundreds of patients knocking down your door. Dentists have embraced marketing and now employ several different methods to drive traffic. Nowhere has this been more noticeable than on the Internet. Dental Web sites are now a universal tool, and offer everything from computer graphics to appointments. They may range from the simple to the complex, but the common consensus is that everyone should have one.

The Web is constantly evolving. More and more of the content is being created by ordinary users like you and me. The Web is no longer an environment of static Web sites, it is a thriving community that allows for immediate communication and information sharing. People don't just visit Web sites anymore, they live on them.

We are in the world of Web 2.0 and Social Media. These are terms that are tossed around quite a bit, but many don't really know what they mean. Web 2.0 and Social Media is the next step in the evolution of the Web. They give the user the opportunity to take control of their own Web destiny and can create a Web environment that is specific to them. This type of environment makes it much more conducive to share information and to connect with other people around the world. It also marks a new era of dental marketing, the era of Social Media for dentists.

Many dentists are embracing Social Media, by creating pages on Facebook, YouTube, Twitter, and LinkedIn. These platforms allow dentists to step out of the static framework and become more engaging. Dentists can easily share their knowledge and become a real person, not just a name and a logo. Still others don't see a need to try this alternative marketing. The problem is, this alternative marketing is becoming the new main stream.

Let’s look at the statistics of one of the major Social Media outlets, Facebook. Facebook is the biggest social utility Web site out there. It has over 700 million users. It comes in a close second to Google as the most visited Web site in the world, and it has actually beaten Google on several occasions. Almost 70% of the American population has a Facebook account. That in itself is amazing. Try to get 70% of Americans to the polls on election day! The average user has over 130 friends on Facebook, and spends almost 55 minutes each day on the site. No other Web site can match this. Google may have more traffic, but no one spends almost an hour on Google. A majority of these active users believe that every business should have a presence on the site.

Many dentists are embracing Social Media, by creating pages on Facebook, YouTube, Twitter, and LinkedIn. These platforms allow dentists to step out of the static framework and become more engaging.

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Social Media offers phenomenal opportunities for Dentists. Find out how Eva-Maria and the team of youth can help you understand the online world to really keep in touch with your prospects by enquiring through the Contact Us Page.

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